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Soft drinks for grown ups: it's the future

The rise in people choosing to alcohol free is undeniable. Whether it's due to going a bit overboard during all those long evenings at home during Covid, an impact of the cost of living crisis, or due to needing to count those gains in the gym more effectively, it's becoming more and more important to offer quality alcohol free choices. 

This is combined with a crisis in the hospitality industry, with some of our favourite pubs and bars shutting down left, right and centre. I believe I can combine the two, and by providing interesting innovative options in the hospitality environment we might bring a whole new class of custom to the table, as it were. 

Much has been done to introduce alcohol free versions of our favourite alcoholic options but our market research has suggested that our choices do not necessarily need to emulate their alcoholic counterparts but rather feels special, and different, a nice treat on a night out. 

I've run a number of focus groups with those who either permanently don't drink or go out to bars and restaurants and don't drink on a regular basis. I've found the emerging themes really interesting and I think I can do a lot to improve the experience of those going alcohol free whether it's for a round, an evening or for a longer period. But simultaneously, much research has been done externally. If you're a venue owner and could do with a bit of guidance, don't hesitate to get in touch. Likewise, if you've got something to say about your experience of going alcohol free in a hospitality environment, I'd love to hear from you.  

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